Marketplace accounts for Bhadohi rug makers

Our marketplace account management in Bhadohi is for carpet and rug makers whose seller panels were opened beside an export business and have been run in its spare hours. We run them weekly from Gandhi Nagar, New Delhi; looms, stock and dispatch stay in Bhadohi.

We run brands of our own as well. For a Bhadohi rug account, freight charges, damage claims and short payouts are part of the weekly checks.

Why export houses fall behind on seller panels

An export business is organised around a few large orders: a buyer’s specification, an inspection, a shipment, a payment. A seller panel is the opposite: many small orders, each with its own delivery promise, return window and payout line.

The people who run export documentation well are rarely free to watch a panel daily, and the panel punishes gaps: a weight dispute missed, a damage claim past its window, a rug sold out on one marketplace and still live on another.

We agree the boundary in writing. You keep the looms, the stock, the packing and a floor price for every design and size.

We take the listings, offers above that floor, freight checks, returns and claims, settlements and account health: the scope our marketplace account management service describes.

Listing rugs by size, construction and fibre

A rug listing works when a buyer can find the right size of the right rug. Each design becomes one product with its sizes as variations, each size with its own price, stock and packed weight; a different construction or fibre is a different product.

• Construction and fibre. Hand-knotted, hand-tufted, flat-woven or machine-made; wool, wool blend, viscose, cotton or jute, in their own fields as well as the title.
• Size. In feet and centimetres, with the tolerance a handmade piece can vary by.
• Pile and backing. Pile height, whether the back is exposed or covered, and whether an underlay is advised.
• Colour. The buyer’s words for the main colours, so filters find the rug.

Titles stay plain: construction, fibre, design and size range. The GI name goes only on carpets entitled to it, never into a title as a search term. Our catalogue and listing work builds these records once for every marketplace.

Myntra and Ajio list rugs within home ranges from approved brands, with their own templates for colour names and room photography. For a maker with a recognisable design language, that approval work is worth starting once the Amazon and Flipkart listings run cleanly.

Images the panels ask for

Each marketplace sets its own image rules, and rug listings break them in familiar ways: a room behind the main image where a plain background is required, a cropped corner, a watermark. Every image set is checked against current rules before going live.

• Main image. The whole rug, square to the frame, on the background the category asks for.
• Detail. The pile close up, the back, and the edge or fringe.
• Scale. The rug in a furnished room, with its size in the image or caption where the rules allow.
• Colour. Daylight from one fixed direction, no filters, because pile changes colour with the angle.

Freight, fees and a rolled rug’s weight

On a rug account, the money leaks through freight before anywhere else. Marketplaces and couriers usually charge on the higher of a parcel’s actual weight and its volumetric weight from the packed dimensions, and a rolled rug is long for what it weighs.

1. Record every size. Packed length, width, height and weight for each size of each design, measured on a real packed rug.
2. Price after fees. Each size priced from the marketplace’s current fee schedule, such as Amazon’s published seller fees, on its packed weight.
3. Check the charges. The weight each order was charged at, compared every week with the weight you recorded.
4. Dispute the wrong ones. Where a charged weight is wrong, a ticket with your packed measurements and photographs.

Our volumetric weight calculator works out each size before it is listed. Sizes whose freight leaves no margin stay out of sale events and sponsored ads, however well they sell.

Returns and claims on rugs

Rugs come back for reasons a listing can fix and reasons only a claim can recover. We read every return reason weekly, send listing problems to the listing, and file claims for the rest with the evidence your staff record.

Every return is opened on video, outer pack in view, and the front and back photographed that day. We file the claim inside the marketplace’s time limit and follow it to a decision, appealing once in writing where a refusal ignores the evidence.

Packing guidance comes from us and the packing from your staff, who also receive the returns; no parcel ever passes through our hands.

Meesho for dhurries and mats

Meesho suits the light, low-priced end of a Bhadohi range: cotton dhurries, bath mats and door mats bought on price and the first image. A heavy wool rug rarely fits there, since its return freight alone can outweigh what the sale made.

If Meesho joins the account, dhurries are priced per piece on its supplier panel with fees, packing and expected returns in the sum, and photographed so the pattern reads on a phone. The Meesho account management page explains the panel itself.

Winter, Diwali and sale events on Bhadohi panels

A Bhadohi account’s busiest stretch runs from the autumn sale events through Diwali into the first cold in the north. Wool rugs need stock and ratings before the cold arrives, and living-room sizes need them before Diwali, when households refurnish.

• Before the events. Flipkart’s shopping festivals and Amazon’s Great Indian Festival usually fall in September and October; deals go in only for sizes whose freight leaves room for the discount.
• Diwali. Delivery promises checked against the day, and listings paused once a rug can no longer arrive in time.
• Winter. Wool and thicker pile kept in stock in the sizes that sell, since a sold-out size cannot be rewoven in time.
• January. Sale events used to clear sizes that will not sell through the summer.
• Summer. Cotton dhurries, jute and flat-weaves at the front of the account.

Our page on ecommerce services in Bhadohi covers the year beyond the panels, from export ranges to custom orders.

Export stock, India stock and one count

Rugs held for export orders and rugs offered online must never share a count. We work from a stock sheet of only what you commit to India, by design and size, which every panel and your store follow on an agreed schedule.

A rug sold twice is worse than a rug not sold: the second buyer gets a cancellation, and the marketplace counts it against your account. Before sale events each panel holds a small buffer, so a run of orders on one cannot oversell the rest.

If you also sell from a store of your own, our page on ecommerce website development in Bhadohi covers how custom orders and stock sit beside the panels.

Account health for a rug seller

Account health is the marketplace’s scorecard of you as a seller, and rug accounts slip on a few measures in particular. We watch them daily and answer anything that moves while it is still a warning.

• Late dispatch. A rolled, wrapped rug takes longer to pack than a shirt, so handling times are set to what your staff can actually meet.
• Cancellations. Mostly from overselling a size, which the shared stock count prevents.
• Material complaints. “Not wool” or “not hand-knotted” is answered with the yarn supplier’s documents and photographs of the back.
• Design complaints. A design that resembles another seller’s can draw an intellectual property notice, answered with proof that the design is yours.

When a measure slips, the response the marketplace asks for says what went wrong, what has changed and what stops it happening again. Reinstatement after a suspension is the marketplace’s decision; a specific, evidenced answer is what we can send.

Settlements and the money behind each rug

Each payout is checked against the orders, refunds, fees and deductions it covers, and a shortfall becomes a ticket. On rugs the usual findings are freight charged at the wrong weight, refunds for returns that never arrived, and reimbursements approved but not paid.

TCS, the tax collected at source under GST, comes off every payout; your accountant claims it from our monthly summary. We bill GST at 18% separately on our fee, while commissions and freight go from you to the platforms.

Handover and the first month

We read before we change anything, and the reading happens over calls and shared sheets; nobody from our side travels to Bhadohi.

1. Access. A user login for us on each panel; the owner login, registered mobile and bank account stay yours.
2. The read. Suppressed listings, weight disputes, open claims, unmatched payouts and health warnings.
3. The sheet. Every design and size with its packed measurements, cost and floor price.
4. The routine. Daily checks, a weekly report and call, and a monthly review before each season.

From you we need the user access, that sheet, the stock you commit to India, and photographs of packed rugs and opened returns as they happen. If that suits how you work, send us your marketplaces, sizes and what keeps going wrong.