Digital marketing · 16 Oct 2026
Attribution after Consent Mode v2
What Google Consent Mode v2 changes for measurement: basic and advanced mode, modelled conversions, server-side tagging, and which numbers to trust.
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Digital marketing
Digital marketing · 16 Oct 2026
ROAS vs ACoS, against your margin
How ROAS, ACoS, TACoS and MER are worked out, how they convert, and how to set a break-even ROAS from your margin.
Digital marketing · 16 Oct 2026
Meta ads for D2C brands
How D2C brands in India should run Meta ads: account structure, creative testing, catalogue ads, Conversions API and measurement after consent.
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