How to sell on Flipkart

How to sell on Flipkart comes down to four jobs: register on Seller Hub with documents that match, choose whether you or Flipkart packs the orders, build listings to its category templates, and keep cancellations and dispatch delays low enough to stay in good standing.

Flipkart changes its fees, programmes and policies through the year, and many of them differ by category. Use this guide for the order of work and the questions to ask, and confirm each rule in Seller Hub before acting on it.

Is Flipkart the right marketplace for you?

Flipkart suits products with broad, price-aware demand: everyday clothing, home textiles, kitchenware, footwear and anything bought heavily in festive sales. It suits less well a product that sells on brand story alone, or one whose margin cannot survive deep event discounts.

Many sellers run Flipkart beside Amazon, and the two reward the same basics: complete listings, honest stock counts and prices that work after fees. Our guide on how to sell on Amazon India covers the other half of that pair.

Where Flipkart differs is its sale calendar. Big Billion Days and the shorter events through the year shape demand, pricing and stock more than on most marketplaces, so a Flipkart plan is partly an event plan.

What do you need to register?

A GSTIN for most categories, a PAN, a bank account and a pickup address, all in names and addresses that match, plus a mobile number and email address the business will keep. Gather them before you start, because a mismatch stops registration midway.

• GSTIN: required for most categories; some goods and small sellers have exemptions, which change, so confirm yours with your accountant before relying on one.
• PAN of the business, or the proprietor’s for a sole proprietorship.
• Bank account in the same name, with proof such as a cancelled cheque.
• Pickup address, where orders will be collected, matching your GST registration or added to it as an additional place of business.
• Signature, uploaded during onboarding.
• Brand documents: for your own brand, trademark papers where you have them; for another brand’s products, its authorisation letter or purchase invoices, as Flipkart asks.
• Category documents: BIS certification for toys and for products under a quality control order, and licences for regulated goods.

Product details belong on the list too: the MRP, HSN code and GST rate for each product, and the Legal Metrology declarations printed on its pack. Flipkart asks for them on the listing, so collect label photographs before you upload anything.

How do you register on Seller Hub?

Registration runs through Flipkart Seller Hub, on the web or in its app, and takes about as long as your documents allow. The steps as they stood at the time of writing:

1. Sign up with the mobile number and email address the business will keep.
2. Enter your GSTIN, from which Flipkart reads your business name and address.
3. Add the pickup address, and confirm it is one your team can work from every day.
4. Add bank details for payouts, in the same name.
5. Upload your signature and set a display name, the name buyers see.
6. Request brand approval for each brand you will list.
7. List your first products, which Flipkart checks before they go live.

The commonest hold-up is a mismatch: a trade name on the bank account that differs from the legal name on the GST certificate, or a pickup address missing from your registration. Correct the documents rather than working around them.

Who packs and ships Flipkart orders?

Either your team packs each order for Flipkart’s logistics to collect, or you send stock into Flipkart’s own fulfilment programme, which stores, packs and ships it. Many sellers start with the first and move steady products into the second.

If you pack, the daily rhythm is fixed: accept orders, print labels and the manifest from Seller Hub, pack, and hand over at pickup. Missing the dispatch window counts against you, so set a handling time your team can meet in a sale week.

Either way, storage, packing and shipping stay with you or with Flipkart’s programme. We do not handle parcels; we run the account side, from stock counts in Seller Hub to claims for returns that come back damaged.

How do you list products on Flipkart?

Check whether the product already exists on Flipkart. If it does, you can sell on that listing beside other sellers; if not, you create it, one at a time in Seller Hub or in bulk through the category’s upload template.

Sharing a listing means competing to be the default seller, which Flipkart chooses on factors that include price, delivery promise and seller performance. Creating your own listing takes more work and gives you more control over what it says.

Each category template has its own required attributes, image rules and title format. Get them right the first time:

• titles in the category’s pattern, with the words shoppers search for early;
• every required attribute filled, and the optional ones that drive filters;
• images to Flipkart’s specification, with the main image on a plain white background;
• sizes and colours grouped as variants of one product, not split into separate listings;
• accurate weight and dimensions, because shipping fees are worked out from them;
• HSN code, GST rate and Legal Metrology declarations entered for every product.

Flipkart reviews new listings before they go live and rejects those that break its rules, so read each rejection reason and fix the record at source. Our product listing services build one master record and write it out for each marketplace.

Each category brings its own detail. Our page on how to sell home textiles online shows what that means for bedsheets, towels and quilts, where exact sizes and true colour decide returns.

What fees does Flipkart charge sellers?

Flipkart charges a commission that varies by category and price, a fixed fee on each order, a collection fee for handling payment, and shipping fees by weight and delivery zone. Returns add reverse shipping, and Flipkart charges GST on its fees.

The rate card in Seller Hub is the source, and its figures change, so check them before you price. What matters is what reaches you per unit once every line is counted:

1. the selling price, less the GST inside it;
2. less commission, the fixed fee and the collection fee;
3. less forward shipping, by weight and zone;
4. less the expected cost of returns and RTO, return to origin, meaning orders that come back undelivered;
5. less the ad cost of winning each order;
6. less the landed cost of the product and its packaging.

Payouts arrive on Flipkart’s settlement cycle, net of fees and of TCS (tax collected at source under GST) and TDS under income tax. Both are credits your accountant can claim; our guide to GST for online sellers explains how.

How do you win the first orders?

With a price that competes after fees, listings complete enough to appear in filters, stock that never runs out, and a modest Flipkart Ads budget from launch. A new listing with no ratings rarely surfaces on its own.

• Price against the listings beside you, not against your cost alone. Shoppers compare on the results page, where Flipkart shows the delivery date beside the price.
• Start ads narrow. Put budget behind a few products with complete listings and healthy margins, read which searches convert, and widen from there.
• Earn ratings honestly. A clear listing and a well-packed order earn them; paid or rewarded reviews put the account at risk.
• Read the first returns closely. Early return reasons show which claims, sizes or photographs need fixing before you spend more.
• Join a smaller event first. A Big Saving Days deal teaches your team the nomination and dispatch routine before the festive peak.

Judge each product on what it leaves after fees, returns and ads, week by week. A product that sells well but loses money at its current price needs a new price, a better listing or a quieter place in the range.

How do you prepare for Big Billion Days?

Months ahead. Big Billion Days, Flipkart’s main festive sale, usually runs in September or October before Diwali, and deal nominations, prices and stock commitments close well before it starts.

• Choose the products on contribution at the event price, not on revenue. A deal that sells out at a loss is still a loss.
• Keep prices steady before the event. Flipkart checks event prices against your recent selling price, so raising a price to show a deeper discount can get a deal rejected.
• Commit stock you hold or can certainly get, because cancellations during the event damage your standing when it matters most.
• Plan packing capacity, since dispatch deadlines do not stretch for volume.
• Raise ad budgets in steps before the event, and bring them down when it ends.

Flipkart’s shorter Big Saving Days events through the year reward the same preparation on a smaller scale. Our guide to festive sale planning for online sellers sets out the full season.

How should you handle returns and RTO?

Track them separately, inspect every return on arrival, and claim for anything that comes back damaged, used or wrong. A customer return was delivered and sent back; an RTO never reached the buyer, and usually points to cash on delivery or address problems.

Flipkart sets return terms by category, and some returns are checked at the buyer’s door before pickup. When a return arrives damaged or swapped, open it on camera and raise a claim through Flipkart’s seller protection process within its time limit.

Return reasons are instructions. A run of “size too small” is a size-chart fix; a run of “damaged” is a packing fix. Our article on how to reduce RTO covers the undelivered side, from address checks to cash-on-delivery rules.

What gets a Flipkart account restricted?

Repeated cancellations and late dispatch, wrong or counterfeit products, brand listings made without approval, and manipulated reviews. Flipkart tracks seller performance continuously, and a slipping score can cost programme benefits before it costs the account.

• Cancellations. Every order you cancel for lack of stock counts against you, so keep stock counts honest across every channel you sell on.
• Late dispatch. Orders not ready by the pickup cut-off.
• Wrong, damaged or counterfeit products. Complaints of fakes or swapped items are treated seriously; keep purchase invoices for every product.
• Brand misuse. Listing a brand without approval, or using another brand’s name or images.
• Reviews. Paying or rewarding buyers for reviews breaks Flipkart’s rules.
• Compliance gaps. Missing Legal Metrology declarations, or regulated products such as toys listed without BIS certification.

If a notice arrives, read it the day it comes, find the cause in your own records, and answer with evidence and the steps you have taken. Restoring an account is Flipkart’s decision; a clear, prompt response is yours.

A Flipkart account is judged in sale week, but it is built in the quiet months.

When is it time to get help?

When Seller Hub takes more time than anyone has, when settlements go unreconciled, or when a sale event arrives with nobody owning the plan. Whoever does the work, keep the owner login, registered email and mobile, and bank details in your name.

We are an operator, not an agency: we run brands of our own as well, and work from the seller’s side. Our marketplace account management services cover listings, pricing, stock counts, sale events, returns, claims and settlement reconciliation.

Flipkart Ads, the sponsored listings inside the marketplace, are run by our Google Ads and Meta Ads management team against the margin each product leaves after fees. Packing and shipping stay with you or with Flipkart.

Tell us what you sell and how your Flipkart account stands, and we will reply with what we would take on first and what would stay with you.