Insights

Insights

Guides written from the seller’s side: what the marketplaces, the ad platforms and the GST rules actually ask of you, and how we handle it.

Tax and compliance · 16 Oct 2026

GST for online sellers

GST for online sellers: registration, the GST invoice, TCS on marketplace payouts, input tax credit and monthly reconciliation.

Tax and compliance · 16 Oct 2026

Which Legal Metrology declarations packaged goods sold online must carry, and where each goes on the pack and the listing.

Garments · 16 Oct 2026

The order of work for a new clothing brand in India: range, sampling, private label, GST, labels, first lot and channels.

Digital marketing · 16 Oct 2026

How D2C brands in India should run Meta ads: account structure, creative testing, catalogue ads, Conversions API and measurement after consent.

Digital marketing · 16 Oct 2026

How ROAS, ACoS, TACoS and MER are worked out, how they convert, and how to set a break-even ROAS from your margin.

Operations · 16 Oct 2026

How to reduce RTO on cash-on-delivery and prepaid orders, and which levers sit with you rather than the marketplace.

Ecommerce · 16 Oct 2026

A festive season plan for any category: the sale calendar, timeline, stock, deal pricing, ads, packing capacity, cash and regional festivals.

Ecommerce · 16 Oct 2026

Shopify or WooCommerce for an Indian brand: upkeep, payments and COD, GST invoices, running costs, speed, tracking and wholesale pricing.

Ecommerce · 16 Oct 2026

How to sell on Myntra: brand approval, documents, the Partner Portal, selling models, catalogue standards, returns, and how Ajio compares.